Hi! I’m Jaida, the founder of The Skin Guide CO.

My relationship with skincare began in childhood, through an experience that shaped both the way I saw myself and the work I would eventually feel called to do.

Growing up, I experienced painful eczema flare-ups across my body, particularly on my scalp. As a young girl, navigating the discomfort was difficult enough, but I also struggled with the way my skin looked and the hair loss that accompanied my scalp flare-ups. I felt embarrassed and became increasingly aware of the parts of myself I wished I could change.

As I grew older, I developed a deeper interest in skincare research. I wanted to understand my skin and learn how to care for it properly. The more I learned, the more my relationship with my skin began to change.

My growing self-love did not come from achieving flawless skin. It came from understanding my skin's needs, making informed choices, and recognizing the value of caring for my health. As my skin became healthier through thoughtful care, I discovered a greater appreciation for the process itself. My focus shifted away from perfection and toward health, confidence, and well-being.

That distinction continues to shape the way I approach skincare today.

In October 2025, I graduated from esthetics school, deepening my understanding of skin health, product formulation, and the principles behind effective skincare.

During my education, I became increasingly concerned by the misinformation circulating through short-form skincare content online. Advice was often presented without sufficient context, and popular trends could overshadow the importance of understanding individual skin needs.

I saw an opportunity to offer something different: accessible, science-backed guidance that helps people make informed decisions about their skin.

Through The Skin Guide CO., I create educational resources designed to make skincare more understandable and intentional. My goal is to help people navigate ingredients, recognize their skin's needs, and make thoughtful choices without feeling overwhelmed by trends or pressured to pursue perfection.

I believe that understanding your skin is an important part of caring for it well. You deserve guidance that respects your intelligence, considers your individual needs, and helps you build a relationship with your skin rooted in knowledge rather than frustration.

My desire to serve others has always been central to the direction I wanted my life to take. As I considered my career path, I felt God placing a desire in my heart to use my interests and abilities to help people. That desire became an important part of the foundation for The Skin Guide CO.

My Christian faith shapes how I understand self-care, stewardship, and the value of the person behind the skin.

I believe God desires to receive glory through every area of our lives, including the ways we care for ourselves. To me, being a good steward of our skin means taking the time to understand it, caring for it responsibly, and learning to appreciate it without making perfection the standard.

This is not about striving for flawless skin or believing that our appearance determines our worth. It is about approaching our health with intention, treating ourselves with care, and recognizing that self-love can grow alongside the choices we make each day.

Through my work, I hope to reflect God's character and promises while equipping others with the knowledge they need to care for their skin well. My faith informs my mission, and my esthetics education informs the practical guidance I share.

Together, they shape the heart of this work.